Abstract: As an emerging aided design technology,Artificial Intelligence (AI) is promoting the rapid development of digital creative design.To understand the application status of AI in digital creative design,the mindset and performance characteristics of design and AI in the process of solving problems were analyzed respectively,and thus the current relationships and challenges between design and AI were summarized.From the point of supporting the design process and producing creative contents,the latest research progress and technologies were illustrated respectively in the field of AI empowered design,especially discussed the supports and inspires of AI on traditional design process from four stages including requirement analysis,ideation,prototype and design evaluation.The future trend of digital creative design empowered by AI was discussed from the aspects of building the diversified relationship between human and computer and developing the new design paradigm.

Key words: digital creative design, AI aided design, persona, ideation, graphical user interface prototype generation, computational aesthetics

摘要： 人工智能作为一项新兴的辅助设计技术,正推动数字创意领域迅速发展。为了解人工智能在数字创意设计中的应用现状,分析了设计与人工智能在解决问题时各自的思维方式和表现特征,并由此总结了当前设计与人工智能之间的关系和挑战;从支持设计过程和生产创意内容两个角度出发,综述了人工智能赋能设计领域的研究进展和最新技术,特别是针对需求分析、创意激发、原型设计和设计评价4个阶段重点论述了人工智能对传统设计流程的支持和启发。最后,从人机关系多元化和设计新范式两个方面探讨了在人工智能赋能的背景下数字创意设计领域的未来发展趋势。

关键词: 数字创意设计, 人工智能辅助设计, 用户画像, 创意激发, 图形用户界面原型生成, 计算美学