Abstract: To analyze the customer requirements qualitatively and quantitatively,and to realize the mapping between demand information and personalized product attributes accurately,a new method integrating Kano model with Quality Function Deployment (QFD) model for solving importance of personalized product attributes was proposed.In this method,customer requirements were analyzed and classified with Kano model.To acquire product's customer satisfaction value,the relationship between requirements performance and customer satisfaction was analyzed with investigation,and the  customer satisfaction mathematical models of attractive requirement,expected requirement,basic requirement and reverse requirement were established respectively.An adjustment function was used to adjust the importance of each requirement in QFD,which could obtain the importance of personalized product attributes.A certain personalized portrait-based product's optimized design was taken as an example to demonstrate the rationality and feasibility of the proposed method.

Key words: Kano model, quality function deployment, attribute index, customer satisfaction, personalized product

摘要： 为了定性、定量地分析顾客需求信息,实现顾客需求信息与个性化产品特征属性之间的精确映射,提出了一种集成卡诺模型和质量功能配置模型的产品属性指标重要度求解方法。在该求解方法中,采用卡诺模型定性分析需求信息,并将需求项分类;为了获得产品顾客满意度量化值,采用调研的方式统计分析需求项实现程度与顾客满意度之间的关系,并结合需求信息特征分析,分别建立了魅力需求、期望需求、基本需求和相反需求的顾客满意度数学模型|利用调整函数修正需求项的基本重要度,构建了产品规划质量屋模型,从而获得个性化产品属性指标的重要度。以个性化人像产品为例,验证了所提方法的可行性和有效性。

关键词: 卡诺模型, 质量功能配置, 属性指标, 顾客满意度, 个性化产品