Abstract: To study the sales effort and pricing decisions for closed-loop supply chain with Corporate Social Responsibility (CSR),the influence of CSR behavior on pricing strategies was researched when the retailer and manufacturer were responsible for sales effort,respectively.It showed that whether retailer or manufacturer was responsible for sales effort,the manufacturer's CSR behavior was beneficial to increase the social welfare,the profits of retailer,third-party and whole systems.The manufacturer's pure profit was greater than the retailer when manufacturer undertook less CSR,the retailer's profit would exceed the manufacturer on the contrary,and the profit of third-party was always the smallest.The social welfare and the profits of closed-loop supply chain members and whole systems were greater under the retailer was responsible for sales effort when manufacturer undertook CSR.Moreover,the recycling rate and the profits of third-party and whole systems were greater under the retailer was responsible for CSR when retailer was responsible for sales effort.

Key words: closed-loop supply chain, corporate social responsibility, sales effort, pricing decisions

摘要： 为了研究企业社会责任行为对闭环供应链销售努力与定价决策的影响,在零售商和制造商分别负责销售努力的情形下,构建了考虑企业社会责任行为的闭环供应链定价决策模型。研究表明,无论哪一方负责销售努力,制造商的企业社会责任行为均有利于提高社会福利,增加零售商、第三方及系统整体的利润。当制造商承担较少企业社会责任时,制造商的纯利润大于零售商,反之,零售商的利润更大,且第三方利润总是最小。当制造商承担企业社会责任时,由零售商负责销售努力时的社会福利、闭环供应链成员及整体的利润更大。当零售商负责销售努力时,由零售商承担企业社会责任时的废旧产品回收率、第三方及系统整体的利润更大。

关键词: 闭环供应链, 企业社会责任, 销售努力, 定价决策