Abstract: To better meet the personalized needs of consumers and complete the mixed configuration of products and services quickly and accurately,a product configuration process model was proposed based on multi-dimensional mixed constraints of products and services.By setting the sensitive coefficient of consumer to product prices and service prices,under the joint action of constraints of product configuration components and service configuration,as well as the associated configuration of products and services,a mixed configuration process model of products and services was built aiming at the consumer's utility and Manufacturer's profits maximum.The model was solved with the algorithm,and the product configuration scheme under influence of different price sensitivity was obtained.By taking the online customization process of an automobile manufacturer as an example to apply and solve the model,the product configuration scheme under influence of different price sensitivity was obtained,and the practicability and feasibility of the configuration method was verified.

Key words: online customization, configuration constraints, hybrid configuration, product configuration, price sensitivity

摘要： 为了更好地满足消费者的个性化需求,快速准确地完成在线产品和服务的混合配置,提出一种基于产品和服务多维混合约束的产品配置过程模型。该模型通过设置消费者对产品和服务的价格敏感系数,在产品零部件配置约束、服务配置约束以及产品与服务关联配置约束的共同作用下,以消费者效用和厂商利润最大化为目标,构建产品和服务的混合配置过程模型,并利用算法对该模型进行求解,从而得到在不同的价格敏感程度影响下的产品配置方案。以某汽车厂商的在线客户化定制过程为案例对模型进行应用和求解,得出针对不同敏感程度的消费者的产品配置方案,验证了该配置方法的实用性与可行性。

关键词: 在线客户化定制, 配置约束, 混合配置, 产品配置, 价格敏感系数