Abstract: In the process of undertaking social responsibility,enterprises on the one hand need to carry out an amount of resources investment;on the other hand,there is a positive correlation between social responsibility and its economic benefits.Based on this perspective,a two-stage pricing model for recycling and remanufacturing by a single monopoly manufacturer was developed.The influence of recycling effort degree and availability rate of waste products on product prices and demand was theoretically analyzed,and the factors that affect the degree of manufacturer's recycling effort were also discussed.The research showed that in the process of fulfilling social responsibility for recycling and remanufacturing of used products,the higher recovery efforts evaluation coefficient could reduce the risk of higher environmental treatment costs,so that the degree of manufacturer's recycling effort were positively affecting the prices of new and remanufactured products,which effectively expanded the market share of new products;with higher recovery efforts evaluation coefficient and lower effort cost coefficient,the increasing of the unit cost of new product could improve the manufacturer's effort to recover;the increasing in availability rate of wasted products and in recovery efforts evaluation coefficient could reduce the risk of higher effort cost coefficient,which made the manufacturer's effort to recover increase.

Key words: corporate social responsibility, remanufacturing, degree of recycling effort, availability rate

摘要： 企业承担社会责任,一方面需要增加一定的资源投入,另一方面社会责任与其经济效益之间存在一定的正相关关系。基于这一视角,构建了垄断制造商进行回收再制造的两阶段定价模型,探讨了制造商的回收努力程度和废旧产品可利用率对产品价格和需求的影响,并分析了影响制造商回收努力程度的因素。研究表明,制造商在履行社会责任对废旧产品进行回收再制造的过程中：①较高的回收努力评价系数可降低环保处理成本较高带来的风险,从而使得新产品和再制造产品价格随回收努力程度正向变化,并扩大新产品市场份额;②若回收努力评价系数较高、回收努力成本系数较低,新产品单位成本的增大可激发制造商努力回收;③若回收努力成本系数较高,废旧产品可利用率和回收努力评价系数的增大可激发制造商努力回收。

关键词: 企业社会责任, 再制造, 回收努力, 可利用率