Abstract: As a new way to realize the mass individualization manufacturing paradigm,the concept of social manufacturing was in its early development stage,and it had caused many troubles for the researcher in the study for its similarities with other advanced manufacturing and mass individualization ideas,such as peer production,outsourcing and virtual enterprise.For these problems,the overlapping concept boundaries between social manufacturing and other similar paradigm ideas were analyzed and delimited.Based on canvas model,a comparative analysis of these similar concepts included core resources,key business,major partners,value proposition,customer segmentation,channel communication,customer relationship,cost structure and value source was made.On this basis,the discussion was detailed from a multi-dimension perspective included customer participation,product servitization,prosumer relationship,knowledge structure,product life cycle and value engineering,which laid a solid theoretic foundation for further research.

Key words: manufacturing paradigm, social manufacturing, overlapping concept boundaries, peer production, self-organizing, social community

摘要： 作为一种新型的大规模个性化制造模式,社群化制造概念仍处于早期发展阶段,且在研究过程中易与众包或外包等概念混淆,包括人人制造、生产外包、虚拟企业等。鉴于此,对社群化制造模式及其相近概念进行比对分析与边界确定。基于画布模型,对相似概念的核心资源、关键业务、重要伙伴、价值主张、客户细分、渠道沟通、客户关系、成本结构与价值来源进行了对比分析;在此基础上,从客户参与度、产品服务化、成员关系、知识结构、产品生命周期和价值工程等多维度进行了辨析,为后续研究提供了理论基础。

关键词: 制造模式, 社群化制造, 概念边界, 人人制造, 自组织, 社群