关键词: 网络预售, 鲁棒定价, 新产品, 买断契约

Abstract: Online booking has become the new measure and model to launch the new products for enterprise under the “Internet Plus” new retail.The deposit plus tail model of the new product online pre-sale was researched and the retailer's pricing policy was considered under the buyout contract between retailer and supplier.Based on the limited supply information,the new product features was characterized and the retailer robust pricing was established.The research not only found the impact of new product supply uncertainty on robustness of online pre-sale pricing,but also revealed the influence of deposit plus retainage payment structure on online pre-sale.

Key words: online booking, robust pricing policy, new product, buyout contract