关键词: 创新设计, 认知激励, 语义化, 同构化, 面向服务架构

Abstract: To achieve the design resources of rational organization in networked design environment,and to effectively support the product innovation design process,an innovative design service cognitive composition model based on Service Oriented Architecture (SOA) was proposed.According to the motivation mechanism of designers'innovation cognition,strategy services consisting by semantic description of design method and knowledge services consisting by unified expression of knowledge resource were organized.The product creative design process of these two services was constructed based on logical-dependent and data-dependent relation,and assistance and incentive for product conceptual design were completed.An improvement design of a coffee maker was taken as an example to explain the organizations processes of two types of service organizations in platform,and the effectiveness of proposed model was verified.

Key words: innovative design, cognition stimulation, semantization, unified expression, service-oriented architecture