Abstract: Product style is an essential factor in product development and product family design that has the potential to bring significant benefits.With advancements in artificial intelligence and biometric technology,there have been notable changes in people's perception of product style and the intelligent generation method of product style.However,a comprehensive discussion on the complete evolution and future trend of this area has yet to be achieved.In this regard,a systematic review of 427 publications and identified 67 core documents was conducted in the field from 2000 to the present to provide a basic understanding and exploration of product style research from four dimensions:product design style cognition and measurement,product design style calculation,product design style aesthetic evaluation and product design style market design.Furthermore,the development of key technologies in four stages including cognition and measurement technology of product stylized design thinking,the knowledge extraction and expression technology of product stylized conceptual design,generation,evolution of product stylized conceptual design,and intelligent optimization and evaluation of product stylized conceptual design were analyzed.The research hotspots and future development directions of product style calculation from four aspects of product stylized design driven by swarm intelligence collaborative innovation and cloud intelligent design platform led by AIGC,Chinese style intelligent cultural creative product design,Product stylization innovative design ecology were identified,which provided a theoretical basis for product style calculation research.

Key words: style computation, design thinking, style generation, intelligent design

摘要： 随着人工智能、生物测量技术的发展,产品风格认知和智能生成方式不断衍化,风格研究在产品设计开发、用户研究和产品族设计中发挥着巨大作用,而当前对风格研究的演进脉络和未来发展趋势尚未有完整、系统的讨论。以2000年~2023年作为研究时间跨度,通过对427个出版物的系统回顾和67篇核心文献的聚类挖掘,从产品风格的认知测量、产品风格的智能计算、产品风格的商业设计、产品风格的审美评估4个维度对产品风格研究内涵进行解读,分析以产品风格化设计思维的认知与测量技术、产品风格化概念设计的知识提取与表达技术、产品风格化概念设计的生成与演化技术、产品风格化概念设计的智能优化评价技术为主的关键技术发展,并从群智协同创新驱动的产品风格化设计、人工智能生成内容引领的云端智能设计平台、中国风格智能文化创意产品设计、产品风格化创新设计生态四方面,针对性地提出产品风格计算的研究热点和未来发展方向,为产品风格计算研究提供理论依据。

关键词: 风格计算, 设计思维, 风格生成, 智能设计