关键词: 风格计算, 设计思维, 风格生成, 智能设计

Abstract: Product style is an essential factor in product development and product family design that has the potential to bring significant benefits.With advancements in artificial intelligence and biometric technology,there have been notable changes in people's perception of product style and the intelligent generation method of product style.However,a comprehensive discussion on the complete evolution and future trend of this area has yet to be achieved.In this regard,a systematic review of 427 publications and identified 67 core documents was conducted in the field from 2000 to the present to provide a basic understanding and exploration of product style research from four dimensions:product design style cognition and measurement,product design style calculation,product design style aesthetic evaluation and product design style market design.Furthermore,the development of key technologies in four stages including cognition and measurement technology of product stylized design thinking,the knowledge extraction and expression technology of product stylized conceptual design,generation,evolution of product stylized conceptual design,and intelligent optimization and evaluation of product stylized conceptual design were analyzed.The research hotspots and future development directions of product style calculation from four aspects of product stylized design driven by swarm intelligence collaborative innovation and cloud intelligent design platform led by AIGC,Chinese style intelligent cultural creative product design,Product stylization innovative design ecology were identified,which provided a theoretical basis for product style calculation research.

Key words: style computation, design thinking, style generation, intelligent design