关键词: 设计认知, 意象提取, 无意识, 多模态, 内隐测量, 设计创新

Abstract: To obtain the emotional needs of users for products objectively and effectively,the implicit measurement technology was added in the emotional extraction process.The relationship between user's non-subjective cognitive data and product emotional evaluation was explored,and an emotion extraction model was established.The experimental samples constructed from Iconic Sample(IS)were combined with the implicit association test and multi-mode implicit measurement method to conduct cognitive experiments.Then,each implicit data was normalized and fitted in the process of unconscious cognition.Based on relationship analysis and image analysis,the correlation function of implicit data was established.An emotional extraction model based on the unconscious multimodal implicit measurement was constructed by combining the numerical weights.The results showed that there were consistency and correlation between emotional extraction and subjective evaluation.The model construction process could provide new ideas for the objective decision-making model of product emotions and provide more objective ways for designers to interpret the emotional cognition of users.

Key words: design cognition, image extraction, unconsciousness, multi-modal, implicit measurement, design innovation