关键词: 物流外包, 竞争策略, 竞争强度, 价格与服务融合

Abstract: For a supply chain consisted of two competing Third Party Logistics service providers(TPLs)and one retailer,the price and service competition of TPLs and pricing policy of retailer were researched,and the competition strategies were put forward to meet different customer demand characteristics.A game-theoretic framework was applied to obtain the equilibrium solutions for every entity and the results were compared from three possible supply chain scenarios: Retailer Stackelberg(RS),TPL Stackelberg(LS) and Vertical Nash(VN).The results showed that the competitive intensity had important effects on power structure of supply chain and competition strategies which determined by supply chain member.For the three type of power structure,the RS structure always better than VN structure;every member preferred the RS structure when the competitive intensity of logistics price was fierce,but the LS structure was better when the service competitive intensity was fierce enough.However,if the retailer couldnt have advantage in price and service simultaneously,he could meet the economical customer and timeliness customer by price dominant strategy and service dominant strategy.

Key words: logistics outsourcing, competition strategies, competitive intensity, price and service fusion