Abstract: The application of digital intelligence technologies in manufacturing industry has changed the patterns of enterprises service innovation,presenting two scenarios of service innovation:customer relationship maintenance-oriented and product technology-based,which result in a decision-making problem regarding the value creation of service innovation empowered by digital intelligence.To solve this problem,the role of product technology and the effect of digital intelligence empowerment were considered,and an optimal dynamic model which depicted value creation of service innovation empowered by digital intelligence was constructed.Then the differences among different scenarios were investigated,and the change in value creation of service innovation before and after the iteration of product intelligentization was revealed.The research findings indicated that although the value creation of service innovation was positively impacted by the improvement of digital intelligence level,there were essential differences in the two scenarios.The significant transformation in the dominant logic of manufacturing enterprises would occur after the iteration of product intelligentization.The intrinsic factor driving the shift in the dominant logic was the feature of “service innovation transcending”.

Key words: digital intelligence empowerment, product technology, service innovation, value creation

摘要： 数智技术在制造领域中的应用改变了企业服务创新的方式,存在面向客户关系维护与基于产品技术实现更大价值创造两种服务创新情形,产生了数智赋能制造企业服务创新的价值创造决策难题。考虑了产品技术承载以及数智赋能作用,构建了数智赋能制造企业服务创新的价值创造最优动态模型,分别探究了不同数智赋能服务创新情形的价值创造差异,揭示了产品智能化迭代前后服务创新的价值创造特征变化。研究表明,数智化水平提升对制造企业服务创新的价值创造具有正向影响,但数智赋能服务创新的两种不同情形存在本质差别;制造企业主导逻辑改变显著发生于数智赋能产品智能化迭代之后;服务创新“超前”特征是制造企业主导逻辑转变的内因。

关键词: 数智赋能, 产品技术, 服务创新, 价值创造