溢出效应和网络贴合度扰动下的二级供应链网络广告投放策略分析

周慧妮,吴鹏,王筱纶

Analysis of online advertising strategy of two-stage supply chain disturbed by spillover effect and product web-fit

计算机集成制造系统 . 2020, (第1): 223 -239 . DOI: 10.13196/j.cims.2020.01.023