考虑不确定需求与广告投入的闭环供应链模型

考虑不确定需求与广告投入的闭环供应链模型

易余胤，许情情

Closed-loop supply chain model with advertising and uncertain demand

YI Yu-yin, XU Qing-qing

. 2011, (09): 0 -0 .