关键词: 新零售, 低碳供应链, 碳交易机制, 配额分配

Abstract: Aiming at the two echelon supply chain in the context of new retailing,the supply chain decision models were developed under three senarios:without cap-and-trade regulation,cap-and-trade regulation based on free allocation mechanism,and cap-and-trade regulation based on paid allocation mechanism.The price,emission reduction,and the low carbon promotion strategies of the supply chain members in the three senarios were then discussed.And the effects of different mechanisms on the firm's decisions and profits were compared,then a numerical example was examined.It showed that,the emission reduction,low carbon promotion and the demand of lowcarbon products were the biggest under the free allocation mechanism.At the beginning of the carbon trading market,the government should implement free allocation mechanism,reduce the cost of participating in the carbon trading market.In the mature stage of the carbon trading market,effective coordination mechanism should be designed to cooperate with the implementation of paid allocation mechanism.

Key words: new retailing, low carbon supply chain, cap-and-trade mechanism, carbon allowance allocation