关键词: 产品设计, 产品族, 基因, 知识, 工业设计, 家用绣花机

Abstract: An approach of Vision-Behavior-Emotion (VBE) based product family design gene was proposed for further exploring the application of product family in representing brand characteristics and user's emotions. The explicit elements and implicit elements of brand identity were analyzed, the concepts of emotion design gene, behavior design gene and vision design gene were introduced, and the VBE-based hierarchical model of product family design gene was put forward. The construction method and cycle model of product family design gene were discussed, and the key methods and technologies such as the establishment method, information modeling, mapping between product family design gene and brand identity gene, and evaluation and optimization with brand identity gene were studied. Taken the Home Embroidery Machine (HEM) form design as an example, the HEM product family design gene mapping with brand style perception image and a computer-aided HEM form design system was set up, induding design DNA assembly component, design evaluation component and design knowledge base component. Based on the system, the HEM design and evaluation could be accomplished rapidly, and the VBE based product family design gene theory was testified.

Key words: product design, product family, gene, knowledge, industrial design, home embroidery machine