基于联合分析模型的产品定制程度问题研究

• 论文 •

基于联合分析模型的产品定制程度问题研究

伊辉勇，刘伟，徐哲

1.重庆大学经济与工商管理学院，重庆400044；2.重庆科技学院管理学院，重庆400020；3.北京航空航天大学经济管理学院，北京100083

出版日期:2007-07-15 发布日期:2007-07-25

Problem of customization level based on conjoint analysis model

YI Hui-yong, LIU Wei, XU Zhe

1.School of Economics & Business Administration, Chongqing University, Chongqing400044, China;2. School of Management, Chongqing University of Science & Technology, Chongqing400020, China; 3.School of Economics & Management, Beihang University, Beijing100083, China

Online:2007-07-15 Published:2007-07-25

摘要/Abstract

摘要： 为解决产品定制过程中顾客满意度与产品维护复杂性、维护成本之间的矛盾，应用联合分析模型和“内插法”来确定产品定制的程度。在该模型中，对产品构件进行重新分类，首先运用“内插法”估计出各产品定制方案的效用，然后利用联合分析模型对产品定性构件和定量构件特征水平的效用进行量化，根据其效用大小及其变化趋势来判断产品构件的类型和顾客对构件的关注程度，并最终决定产品定制程度和配置权归属。

关键词: 定制程度, 配置权, 联合分析, 产品效用

Abstract: To balance customers' satisfaction level with complexity & cost of product maintenance in product customization, customization level of product was determined by conjoint analysis model and Interpolation Method (IM). In this model, starting with reclassification of component, utility of various product customization solutions were estimated by using IM, and then utility of eigenvalues of qualitative and quantitative components were quantified by conjoint analysis model. According to their magnitude and fluctuant trend, styles of components and customers' attention to components were judged. Finally, customization level of product and adscription of configuration power of components were determined.

Key words: customization level, configuration power, conjoint analysis, product utility

中图分类号:

F273.2

伊辉勇，，刘伟，徐哲. 基于联合分析模型的产品定制程度问题研究[J]. .

YI Hui-yong,, LIU Wei, XU Zhe . Problem of customization level based on conjoint analysis model[J]. .

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