关键词: 竞争制造商, 公平关切, 参照点, 决策模型, 供应链

Abstract: To research the influence of fairness concerns on optimal decision for competing supply chain,a supply chain model composed of one retailers and two competing manufacturers was constructed,the decision for supply chain were studied,and the equilibrium results were compared under the three different fairness concern reference points situations that considered peer-induced,distributional fairness concern and without considered the fairness concerns of two competing manufacturers.The results showed that the retailer's profit was optimal when the manufacturer had peer-induced fairness concern,and then when the manufacturers did not considered the fairness concerns,and finally when the manufacturer had distributional fairness concerns.However,the profits of the manufacturer and the whole supply chain depended on the competition intensity and the fairness concerns degree.

Key words: competing manufacturers, fairness concern, reference points, decision model, supply chains