关键词: 产品族, 基因, 感性工学, 风格意象, 产品设计

Abstract: To inherit and transform shape knowledge of product family in industrial design, keep the unique shape and design style of product family and build different brand image, a perception-oriented product family shape gene design method was proposed by introducing the gene theory and variability theory of biology into product family shape design. Through analyzing the perception of product family, the construction system of product family shape gene was constructed, the gene representation level was divided and the mapping model between style perception(mental perception)and shape gene(physical appearance)was set up. The telephone product was taken as an example, the style perception and shape gene were extracted, and the contribution rate of shape gene was calculated in style perception. Based on the mapping model, a style perception-oriented gene rapid modeling and design system was built to support the bidirectional reasoning between product family shape gene and style perception. Through this system, the design performance of telephone shape could be improved, and the theory of style perception-oriented product family shape gene design was verified.

Key words: product family, gene, kansei engineering, style perception, product design